When talking about intellectual property violations and trade mark disputes most people in the west immediately have one country in mind… China. Several months ago, China Herald discovered something really interesting. A European company, which is currently seeking venture capital, is using the name of the dominant search engine player in China – Baidu. On their website the European Baidu says:
“Already, the domain name Baidu.eu is generating a huge volume of traffic.” This probably has a lot to do with the fact that outside the EU other parties are operating on the search engine market with the same name.”
Very smart statement, but there is absolutely no need to write “probably”. Rather the Dutch Baidu should write “defiantly”!
The European copycat made another, this time real smart move…they bought the domain name Baidu.TV !! In my opinion, if the real Baidu would ever consider diversifying its business into video content they have missed the opportunity to acquire an appropriate domain name. Just as a side note: Baidu.jp (Japan) is now blocked by the Chinese Internet Nanny, most likely due to porn content, which was offered for the Japanese consumers. But most traffic to this section came out of China, according to Danwei.org
Because this post talks about search engines I want to share some funny copycats of search engines with you. My colleague Rianne took some cool pictures on one of her trips around China (See also her other excellent photos on Flickr)
She discovered two small shops, which use the names of the search engines Baidu and Google.